LAST MODIFIED: SEPTEMBER 18, 2023This Privacy Notice governs your use of the Guild Gallery website, www.guildgalleryny.com (which we refer to as the “site,” which term also refers to any content, functionality and services offered on or through the site).
BY USING THE SITE, COMPLETING THE REGISTRATION PROCESS, PLACING AN ORDER, OR OTHERWISE PROVIDING US WITH ANY OF YOUR INFORMATION, YOU EXPRESSLY AGREE TO OUR COLLECTION, PROCESSING AND USE OF YOUR INFORMATION AS DESCRIBED IN THIS PRIVACY NOTICE. If you do not agree with these terms and would prefer that we not collect, use, or disclose your information as we describe, you should not use the site or provide us with any information.
1. OUR COMMITMENT TO PRIVACYThe site is owned and operated by Center for Goods, LLC, d/b/a Roman and Williams Guild, NY (who we refer to, together with our affiliates, as “the Guild,” “Roman and Williams Guild,” “Roman and Williams,” “RW Guild,” “La Mercerie,” “Guild Gallery,” “us,” “we,” or “our,” depending on the context).
We take the personal privacy of users of the site seriously. References in this Privacy Notice to “you” and “your” refer to you as a visitor to and user of the site.
This Privacy Notice explains:
- • What information we collect and how we collect that information,
- • How we use the information we collect,
- • When we may share information we collect, and
- • Your choices regarding how to access and update information.
This Privacy Notice applies only to information provided and collected through your use of the site, including any associated mobile applications and community forums, ratings and review features, and other interactive services that may be offered on or through the site from time to time. However, this Privacy Notice does not apply to information that we or other users of the site may collect through other means (such as through purchases made at our physical retail locations or through other websites that we do not control, such as social media sites).
2. TYPES OF INFORMATIONBefore we explain the ways in which we collect information, we want to define the different categories that information falls into. Note that certain information may fall into more than one category, but may be treated differently depending on how or why that information is being collected or used.
Personally Identifiable Information. Also called PII, the term “Personally Identifiable Information” refers to information that we could use to personally identify you, a specific individual. Different states define Personally Identifiable Information to include different things, but PII generally includes information like your name, mailing address, e-mail address, phone number, and/or billing information. It may also include your computer or mobile device IP address if that IP address can be used to identify a particular person, or geo-location information, again if that information can be used to pinpoint a specific party.
Billing information is information that would allow us (or a third party payment processor) to process a payment under one of your bank, credit card, or other financial accounts, such as a credit card number, bank account number, or access codes for financial accounts.
Non-Personally Identifiable Information.
Non-personally identifiable information, or NPII, refers to all of the information that we collect through the site that is not PII. NPII includes demographic information (described further below). In addition, it includes information such as your IP address, browser type, domain information, site access time(s), and referring website address(es), when such information is not tied to a specific person. NPII is not used to personally identify a particular individual.
Demographic information is information about the statistical characteristics of a particular population, such as visitors to our site and the makeup of our subscriber base. Demographic information includes ZIP code information, age, gender, income level, education level, employment status, and the like. While this information may define how you fit into a particular group of people, it is not unique to you, and it cannot be used (without other information) to specifically identify you.
3. HOW WE MAY COLLECT AND USE NON-PERSONALLY IDENTIFIABLE INFORMATIONAutomatically-Collected NPII.
Like many websites, our site automatically collects NPII when you visit the site. We use the non-personally identifiable information that we collect to provide and maintain the quality of the site and its features, to understand traffic on the site, to provide technical support, to administer the site, and to analyze user behavior. We use this information to better understand how the site is used and improve the functionality, performance and effectiveness of the site and our users’ experience. We also use this information, particularly demographic information, to understand the general makeup of our user base and other visitors to our site, and to better direct our marketing and consumer sales efforts.
Information Collected through Cookies and Similar Files.
When you use the site, we may store some information on your computer in the form of a “cookie” or similar file. “Cookies” are small data text files that are either used for the duration of a session (“session cookies”) or saved on a user’s hard drive (“persistent cookies”). Session cookies identify users logging onto the site, and these cookies are deleted from the user’s server soon after the session ends and are not collected or saved. Persistent cookies will be saved on your server, and will recognize you when you return to the site, store user preferences, and analyze user behavior. Like other automatically collected data, information collected through cookies is not used to personally identify you. Most web browsers automatically accept cookies, but you can usually change your browser’s settings to prevent that or to notify you when a cookie is being placed on your browser. Because each browser is different, you should look at your browser’s “Help” menu to learn how to modify these settings. If you do disable cookies this may make your experiences on the site less efficient.
We may use web beacons, alone or with cookies, to compile information about visitor usage of our site and interactions with emails from us. Web beacons are clear electronic images that can recognize certain types of information on your computer, such as cookies, when you view a particular website tied to the beacon. For example, we may place a web beacon in marketing emails that notify us when you click on a link in the email that directs you to our site. We use web beacons to operate and improve our site and our communications.
We may also use pixel tags, which are tiny graphic images, to help us analyze your online behavior. Pixel tags also will allow us to send you email in a format you can read and let us know when you have opened an email message from us. We may use pixel tags to collect information about your visit, including the pages you view, the links you click and other actions taken in connection with our web site and our services.
We may use third-party software and website analytics services (such as Google Analytics) in connection with providing you with services through the site, including, for example, to register mouse clicks, mouse movements, scrolling activity, and other activity on the site. To our knowledge, these analytics services generally do not track your browsing habits across websites.
4. HOW WE MAY COLLECT AND USE PERSONALLY IDENTIFIABLE INFORMATIONIn order for us to provide you with certain services through the site, we may need to know more information about you. Some of this information may fall into the category of Personally Identifiable Information, or PII.
We may obtain PII from you in a few different ways:
• Registered Customer Information: You have the option to create an account on our site, which you can use to make and track purchases or subscribe to publications. When you create an account, you will be asked to provide your name, email address, mailing address, phone number, and other enrollment information. The information that you provide as a subscriber will be used to manage your subscription, to fulfill orders you place, and otherwise to communicate with you about your subscription and our services.
• Our “Contact Us” Features: When you send us an email using any “Contact Us,” “Inquiry,” or similar page or link to a Roman and Williams and/or RW Guild and Guild Gallery email domain on the site, we will have access to your email address and any other information you choose to include in the message. We will use this information to respond to your inquiry.
• Payment and Account Features: When you place orders on the site, the site will collect and process your billing information information as a part of processing and completing your order. This information will, as necessary, be shared with the associated bank or other payment party in connection with the submission, processing, and administration of such payment(s). We do not, however, store payment card numbers.
• Information About Others. If you purchase an item as a gift, we will collect the names and addresses or your gift recipients. We will use this information to fulfill and ship your gift order.
• Other Information. If you participate in a survey, contest, promotion, or interactive area of our site, we will collect any PII that you include as a part of your participation.
We may also use the PII we collect through the site to help us customize your user experience, to increase the convenience of accessing tools and features of the site, and to provide you with information regarding your subscription, our products and services, and other related products and services, including those we may offer in the future.
You are in control over whether you provide us with any PII, or other information that you may consider sensitive or personal, through the site. If you are not comfortable with providing any information, you should not provide it. That will affect our ability to provide you with services through the site; however, that is your choice.